The Anaya Collections: The Anaya Collections — a D2C jewellery store that ships worldwide

The Anaya Collections2026Designing & Development

A handcrafted gold-plated jewellery label needed an online store that looks as premium as the product: shop-the-look grids, curated collections and trust signals that turn browsing into orders.

The Anaya Collections shop the look section

The Anaya Collections2026 · Verified

1L+customers

968customer reviews

The challenge

The brief we inherited

Anaya sold beautifully at Indian exhibitions, but the online story had to carry the same premium feel: gold-plated, anti-tarnish, skin-friendly jewellery at ₹599–₹7,450, sold sight-unseen to first-time buyers.

What we did

Built a shop-the-look storefront with collection grids (Anaya's Pick, Everyday Elegance, Italian, Pearl, Mother of Pearl, Painted Blossom)
Surfaced trust upfront: 18K gold plated, anti-tarnish, COD, 7-day returns, free & fast shipping, 1-year replacement warranty
Wove in testimonials and a blog so new visitors got social proof before they bought

What changed

The store now counts over a lakh of customers and 968 reviews, and the brand has carried from Indian exhibitions to showcases in Singapore, Dubai, Bahrain, Thailand and Sri Lanka — crafted in India, worn worldwide.

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