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Search, social, creative and the numbers behind them - what we’re learning on live accounts, written while it’s still useful. No trend roundups.
10 articlesMost recent 28 Sept 2026Fresh, not trending
Search, social, creative and the numbers behind them - what we’re learning on live accounts, written while it’s still useful. No trend roundups.
What a click actually costs youCost per click is the number everyone quotes, and almost never the one that decides anything. Here's the maths we run before raising a bid.Read article
Write the landing page before the adAds get easier the moment the page already exists. The order you work in matters more than most teams admit.Read article
Your first ₹1,000 of ad spend should buy learningEarly spend isn't meant to make money. It's meant to tell you which message, audience and offer survive contact with real people.Read article
Reporting that people actually readMost monthly reports get one skim, then get closed forever. We restructured ours around three questions - here they are.Read article
Why we usually cut channels before we add moreGrowth rarely arrives with another platform. It usually arrives by moving budget out of the one that quietly isn't working.Read article
A one-weekend SEO auditYou don't need a consultant to find the twenty things holding a site back. This is the checklist we run before we quote anyone.Read article
Alt text is for people first, crawlers secondGood alt text describes the image for someone who can't see it. The search benefit is a side effect of doing that properly.Read article
Reels that sell without looking like an adThe hook decides everything, and most brands spend it on their logo. What we've learned running short video for local businesses.Read article
Posting daily isn't a strategyConsistency helps, but a calendar is not a plan. What we look at instead when a feed isn't producing anything.Read article