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Social media4 min read
Posting daily isn't a strategy
Consistency helps, but a calendar is not a plan. What we look at instead when a feed isn't producing anything.
Daily posting is a scheduling habit. It keeps the lights on. It doesn't decide who sees the work, why they'd care, or what happens after they do.
Ask three questions instead
- Who is this post for - one specific person, not "our audience"
- What should they do in the next ten seconds
- Would we still make it if it couldn't be attributed
Posts that pass that test can run three times a week and outperform a full calendar of filler. Volume is a cost. Resonance is the asset.