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Creative & design5 min read
A consistent brand look on a small budget
You don't need a rebrand to look like one company. You need three decisions, and the discipline to keep making them.
Inconsistency is rarely a design problem. It's a decision problem: every post is made from scratch, so every post makes different calls.
Three decisions that hold a feed together
- One typeface pairing, with two sizes that never change
- A palette of four colours, each with a fixed job
- One layout template for announcements, one for products
Write those down in a page anyone can open. Consistency comes from fewer choices made once, not from stricter taste applied weekly.