The Mentors Circle: The Mentors Circle on Instagram — a study-abroad feed students actually follow

The Mentors Circle2026Social Media Marketing

A study-abroad consultancy needed an Instagram that mentors, not just markets: guidance posts, new courses, delegate visits and student success spotlights that build trust with students and parents.

The Mentors Circle2026 · Verified

4,245followers

6curated highlights

The challenge

The brief we inherited

Study-abroad decisions get made on Instagram now — students compare consultancies by who explains Ireland and the UK best. TMC needed a feed that felt like a mentor: supportive, encouraging, expert — never hard-selling.

What we did

Built content pillars: study-abroad guidance, new courses, university delegate visits (Ireland spotlight), 'Shining Stars' student successes and testimonials
Curated 6 highlight stories (Testimonials, Delegate Visit, Shining Stars, Study Abroad, New Courses) so new visitors get the full journey in seconds
Kept a graphic-led, mentor-led tone across every post — simplified overseas options, real proof

What changed

The account now functions as a trusted guide through the overseas journey: 4,245 followers, 6 organized highlights, and a direct line from Instagram curiosity to thementorscircle.com enquiries.

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